New Delhi . Online food delivery firm Zomato has pulled out of grocery delivery service. Now you will not get Grocery Delivery Service on Zomato’s app. The food tech platform has decided to shut down its recently launched grocery delivery service due to gap in order fulfillment, poor customer experience and increasing competition from rivals. The company was promising express delivery in 15 minutes.
The company said that its investment in Grofers will yield better results than its in-house grocery effort. Moneycontrol has a copy of the mail that Zomato has sent to its grocery partners. Zomato spokesperson has confirmed the closure of grocery delivery service from Moneycontrol.
No plans to run any other type of grocery delivery on the platform
A Zomato spokesperson said that we have decided to discontinue our grocery pilot and currently have no plans to run any other type of grocery delivery on our platform.
The company recently bought some stake in online grocery platform Grofers with an investment of $100 million (Rs 745 crore).
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The company’s CFO Akshat Goyal had said that Zomato has bought stake in Grofers with the aim of gaining more experience in this new area and planning and strategy for the business. He said that we will soon launch the service of selling groceries online on the Zomato app and with this we will step into this field and see how fast we grow.
Pilot grocery delivery service closed from September 17
In a mail sent by Zomato to its grocery partners on September 11, 2021, it has been said that it has decided to discontinue its pilot grocery delivery service from September 17. The company had started its grocery service pilot in select markets. Under this, grocery delivery was offered to its customers within 45 minutes.
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