New Delhi. Ola has announced a new vehicle commerce platform, Ola Cars, which will help car buyers in various ways while buying a new vehicle. With Ola Cars, consumers can buy both new and used vehicles through the ola App. It will offer vehicle health diagnostic and service including purchasing, vehicle finance and insurance, registration, maintenance, accessories and finally, resale service on Ola cars of the vehicle. The company plans to make it a one-stop shop for buying, selling and managing cars.
Ola Cars will first start with older vehicles and with time, Ola will open it up to new vehicles from Ola Electric and other automotive brands as well. According to a company statement, this service will be available in 30 cities initially and Ola Cars will reach more than 100 cities by next year. The company also announced the appointment of Arun Sirdeshmukh as CEO of Ola Cars.
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Arun has worked with companies like Amazon India, Reliance Trends and IBM Global Services. He will oversee the overall sales and distribution, service, marketing, customer support and market-going strategy for the business. Speaking on the announcement Bhavish Agarwal, Founder and CEO, Ola said, “Customers are looking for new ways to buy, service and sell their vehicles. They are no longer satisfied with the old retail store mode. They want more transparency and a digital experience.”
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Agarwal further added, “With Ola Cars, we are bringing a whole new experience of buying, selling and overall ownership for both new and used vehicles. I look forward to working with Arun and building on this key pillar of our new mobility vision.”
Announcing the plans for Ola Cars, Arun Sirdeshmukh, CEO, Ola Cars said, “Ola has always been committed to delivering innovative technological innovations to enhance the mobility experience of the consumers. With Ola Cars, we are envisioning an end-to-end digital-first experience not only of buying and selling but also of vehicle finance, insurance, as well as maintenance, for our customers.”
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